Zambian serial hit making singer and creative songwriter Drimz to time off his busy schedule to respond to top notch music promoter and artist manager Jerahyo Inc, where he questioned why Zambian entertainment industry is lagging.
Drimz wrote: What is international Sound to begin with?
Unfortunately down here a lot of us believe Singing in a Nigerian beat/accent or South African beat is what will make us go international… I believe any sound that is well market can break barriers. There are so many things that we need to align our selves with for us to break this “Local Sound” curse.
Nigerian music was marketed by Nigerians. Take time to watch AFRO BEATS documentary to appreciate this. In my country a lot things work against us, first we are our own enemies fwebene fweka fweka, we need to hold hands bonse not fye Ama Artists,I Mean everybody to market our sound including People in the diaspora.
We need People (mArketing organizations) that would dedicate themselves to marketing our sound any or anything Zambian (sport, film or culture) beyond our borders by being deliberate about certain things. Let’s merge the film industry with the Music Industry, the football fraternity by working together in promoting everything Zambian at every chance we get and one day it shall pay off.
There is no single (particular) sound that’s international, any sound can be international if properly marketed. Shout out to Power Tv for going 100% Zambian and Afro across the southern Region, it’s a huge step for all of us. My two cents