Zambian music sensation Rich Bizzy continues his impressive run with the release of the official video for “Pa Media (Fake Life)”, a collaboration with D Bwoy Telem that speaks directly to the reality many people face in the digital age. The record blends Rich Bizzy’s signature melodic delivery with DBwoy Telem’s energetic style, creating a socially conscious anthem wrapped in danceable rhythms.
“Pa Media (Fake Life)” explores the growing pressure to live up to unrealistic standards showcased online. The artists highlight how the pursuit of admiration can push people into faking lifestyles for social validation, often leading to unnecessary stress and financial strain.
Visually, the music video reinforces the narrative, contrasting the glitz seen on social media with the true circumstances behind the scenes. It serves as both entertainment and a reminder for listeners to remain authentic and grounded.
Watch the video below.