Nigerian Afropop artist Joeboy today shares the official video for his buzzing single “Lonely”, along with details on his upcoming full-length debut, Somewhere Between Beauty & Magic, dropping Feb. 4th via Banku Music/emPawa Africa. Also today, Apple Music has exclusively premiered “Becoming The African Popstar,” a mini-documentary charting Joeboy’s meteoric rise.
The Lagos-born singer continues his ascent with Somewhere Between Beauty & Magic, a celebration of love in its myriad forms. Joeboy is the sole vocalist across the project’s 14 tracks, which were produced by a committee of top Afrobeats producers led by E Kelly, Killertunes, Dera, and BeatsbyKO.
The “Lonely” video was shot in Lagos by Nigerian director Adetula Adebowale of KingTula Films and follows the story of two shy neighbours who suddenly realize their mutual interest in one another. It’s the second video off Somewhere Between Beauty & Magic, following last month’s drop of “Celebration.”