Zambian rapper and conscious lyricist Umusepela Crown continues to raise the bar with the release of the official music video for “Ifya Free,” a powerful single off his critically acclaimed album Lesa Pantanshi.
In “Ifya Free”, Crown doesn’t hold back delivering hard-hitting bars that challenge the idea of accepting help that comes with hidden agendas or conditions. The track is a bold call for self-respect, independence, and staying true to one’s values, even in the face of financial or social pressure.
Produced by Fraicy Beats and Mr Turner, the track blends raw lyricism with minimal yet captivating production. The video, directed by Diego Clement, visually reinforces the message showing Crown navigating through scenes that reflect struggle, temptation, and resilience.
Watch the video below.