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S.O.B.R.E shares his Perception of the Zambian Music Industry

Recording artiste/Radio Presenter – S.O.B.R.E has released a statement through our platform which unveils his advise and perception of the Zambian Music Industry.


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Read the statement below:

The music industry is now about which camp you belong to. Which studio, label or singing group or familiar you are affiliated with. If you don’t belong to this or that camp, they won’t share your songs, encourage you or look out for you. Its even rare to find a concerned planned from scratch and artists from different groups unite unless a promoter has booked both. If its one camp organizing an event from the start, its all about their camp.

When an artist catches a rare connection, one keeps it to him/herself instead of helping others grow. It is really a competition now and not unity and that’s why we are not growing. We rejoice at peoples downfall more than we pray for them.

The reason we can not grow like other countries such as south Africa and Nigeria is because we lack unity. We will never go anywhere without that.

Here we are saying the Chinese have taken over our country, well…. This cancer started way back in our industry the “Chinese” of the music industry is lack of unity, selfishness and greed or self gain is drowning us. I pray for unity amongst ourselves.

Lastly, if we research on other countries music industries, they play mostly about 80 percent of their own music and less of foreign music on their TV and radio stations. In Zambia, we play 95 percent foreign music and less Zambian music. How do we expect a local to value what’s less exposed to them? Then we call a foreigner to sing in our country and we are giving them hundreds of thousands which they are taking to their country and leaving us with nothing. How can we ever be a million billion kwacha art industry?

Let’s open our eyes

May Zambian music shine!!!!