Barbadian singer, songwriter, actress, fashion designer Robyn Rihanna Fenty NH known professionally as Rihanna has announced to bring her world renowned Fenty brand to Zambia on 27th of May, among other African countries namely; Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zimbabwe.
She wrote “i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!” // we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica“
i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!
— Rihanna (@rihanna) May 10, 2022
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip
Over the years, Rihanna has kept her eyes on Africa, such as visiting neighboring country Malawi 2017 and announcing to launch her long awaited Reggae album in Kenya a month ago. Rihanna previously released a studio album in 2016, titled Anti, which was certified triple-Platinum and had the number-one single “Work,” which she frequently collaborated on with rapper Drake.
This is a brilliant move for Fenty because It’s already a popular brand in Zambia and Rihanna herself bringing it to the consumers will strengthen the relationship. Way to go Riri!