Zambian rapper and producer Kiss B Sai Baba brings powerful energy in his new video “Ruthless,” featuring wordsmith Umusepela Crown. The visuals hit hard a perfect backdrop for the track’s unapologetic swagger.
Directed with style and edge, the video portrays both artists in dark, urban settings embodying the track’s mood with slick cinematography and high-contrast lighting. Kiss B commands attention in streetwise sequences, while Umusepela Crown takes viewers through fiery performance shots no soft moments here.
Watch the video below.