Zambian rapper King Illest has sparked conversation after taking to Facebook to express his frustration with what he calls “CARTEL TWABUPUBA” in the music industry. The rapper pointed out how many artists fail to support their peers when they drop new music, choosing instead to remain silent rather than sharing or promoting each other’s work.
“EVER NOTICED HOW WHEN YOUR FAVORITE ARTIST DROPS MUSIC OTHER TUMA ARTISTS WONT SHARE BALI MUTUMA CARTEL TWABUPUBA,” King Illest posted, suggesting that certain groups within the industry deliberately avoid promoting outside talent.
His statement has resonated with many fans and fellow musicians, as industry politics and lack of unity among artists have long been a topic of discussion in Zambia’s music scene. Some believe that the lack of support stems from competition and ego, while others argue that artists focus on their own brands rather than promoting others.
This isn’t the first time King Illest has been vocal about industry challenges. Known for his outspoken nature, the self-proclaimed “King of the South” continues to push boundaries with his music and bold opinions. His post serves as a call for more unity in the industry, where artists uplift one another rather than operate in isolated “cartels.”