The Stanbic Music Festival is shaping up to be one of Zambia’s biggest entertainment events of the year, with Coca-Cola Zambia pumping K500,000 into the festival while global superstar Jason Derulo prepares to headline the highly anticipated show.
The major Coca-Cola Zambia investment adds another layer of excitement to an already star-studded festival, which is bringing together some of Zambia’s biggest music names alongside international talent.
This year, Stanbic has partnered with Coca-Cola Zambia, Madison Insurance Zambia, InterContinental Lusaka, Zambia Breweries, Yango Zambia, SES Zambia, Pre Secure Zambia, Digital Events Zambia and Alliance Media Zambia as the festival continues to position itself as a major platform for music and entertainment.
Coca-Cola Zambia has committed K500,000 towards this year’s Stanbic Music Festival, giving the event a significant boost as preparations gather momentum.
The partnership underlines the growing commercial support behind the festival and reflects the confidence major brands continue to place in large-scale entertainment platforms that connect them with Zambian audiences.
With a global superstar now attached to the event, the festival is expected to attract considerable attention both locally and beyond Zambia.
The biggest international attraction on the bill is none other than Jason Derulo, who is set to bring his ‘Last Dance’ World Tour to Zambia. The Zambian performance has been billed as the tour’s only African show, making Lusaka the place to be for fans hoping to experience the American superstar’s high-energy performance.
Derulo is known worldwide for hits including Whatcha Say, Want to Want Me, Talk Dirty, Swalla and Savage Love, as well as his energetic live performances and choreography.
His appearance gives the Stanbic Music Festival a major international dimension and puts Zambia firmly on the map for fans of global pop music. While Jason Derulo provides the international headline, the festival remains committed to showcasing Zambian talent.
The organisers have consistently maintained that Zambian artists should have opportunities to perform on some of the biggest stages available to them. This year’s lineup reflects that commitment, with a strong collection of established musicians, performers and DJs scheduled to entertain festivalgoers.
Among the Zambian acts lined up are Yo Maps, Mampi Queen Diva, Danny Kaya, Mwila and the Band, DJ V Jeezy, DJ Sloo Beats, DJ Clap, Lady Kay, DJ Sly, DJ Marlon and DJ Amma. The combination of live performances and DJ sets is expected to give the festival a diverse entertainment experience throughout the event.
The festival will also feature special guest artist Tamy Moyo from Zimbabwe, adding a regional dimension to the lineup. Her inclusion gives audiences an opportunity to experience talent from beyond Zambia while strengthening the festival’s wider Southern African appeal.
With Jason Derulo representing the international headline and Tamy Moyo bringing Zimbabwean talent to the stage, the festival offers a mixture of local, regional and global entertainment.
The Stanbic Music Festival is increasingly becoming an important platform for bringing together music, brands, artists and audiences. For performers, the event provides an opportunity to appear before a large audience alongside internationally recognised talent.
For sponsors, it creates a platform to connect with consumers through one of the country’s most powerful forms of entertainment — live music. Coca-Cola Zambia’s K500,000 contribution is therefore significant not only because of the amount involved, but also because it adds to the broader commercial backing supporting the festival.
Lusaka Set for a Major Music Night
With Jason Derulo on the bill, a strong lineup of Zambian artists and DJs, Tamy Moyo representing Zimbabwe, and major corporate partners behind the event, expectations are already high.
The festival is positioned to deliver a night that brings together different generations and sections of Zambia’s entertainment audience. And with Coca-Cola Zambia putting K500,000 into the festival, the event is clearly receiving serious backing as it builds towards what could be one of the most talked-about music experiences of the year.
